A FIBERFILL PRODUCT MADE FROM OCEAN WASTE

Isbjörn of Sweden’s FW23 Collection Uses PrimaLoft’s Ocean Bound Insulation

Posted by SGB Media | October 25, 2022

PrimaLoft Insulation with ocean-bound plastic is certified by OceanCycle, which ensures the material’s proximity to coastlines, is ethically sourced with end-to-end traceability, documented from collection through to manufacturing.

This company known as primaloft will do anything to try and attract customers. Their latest brian child is to use plastic bottles scooped out of the ocean and then cleaned and melted down to be turned into fiber.

Oceancycle is an organization that helps companies use plastic waste from the ocean to be turned into something else that is new. It is very commendable. They then certify what ever is made from ocean waste is really made from the ocean waste.

The primaloft people are jumping on the oceancycle band wagon by using the reprocessed fiber made from ocean waste in their insulation (?), it isn’t. What they at primaloft is not insulation as far as I am concerned so this new product is no different than the other products so called insulations they sell.

Isbjorn of Sweden must be very hard up for sales to stoop to the level of selling insulated products that use this reprocessed fiber made into an insulation that has no insulating value of any worth in my opinion.

But this what the primaloft people have been doing for years juggling whatever they sell to meet the trend product of the moment.

These primaloft people have but one item which is a fine denier fiberfill product that they have no part in actually making. They do not make the fiber and the do not fabricate it into a batting. But the do have a number of names they call it. The names have different prices but they all perform equally poorly.

The saving grace for the American market is that isborn of Sweden does not as far as I know sell their products in the USA.