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a new useless product

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IS THERE NO END TO THE LUNACY THAT SOME COMPANIES WILL STATE ABOUT WHAT THEY IN THEIR TWISTED MINDS WILL OFFER.

New HeiQ product can cut garment bulk by 50%

Swiss textile innovator HeiQ has launched a new product called XReflex, which works as a barrier technology on high-performance fabrics to create warmth without bulk and allow outdoor enthusiasts to wear less in winter. The company has begun to use the phrase ‘wear less in winter’ as a slogan for the season.

This company should have its name changes to “he-low-iq”. They like many companies in the textile business are just following the lead of gore with their bogus goretex. Maybe this company is vying for the top spot of the biggest lie ever perpetrated on the textile industry displacing gore. This company is located in Switzerland and maybe they should go outside this month with less clothing that has been soaked in their chemical and find out if they can go out with less. Maybe they watch looney tunes all day.

Humans lose about 60% of body heat through thermal radiation, HeiQ said at the time of the launch. To keep people warm, insulation made out of material such as down or fleece are typically used in outerwear. The thicker the insulation, the less heat loss and the warmer the wearer.

They have yet to open a book on how the human body loses heat and it is not through thermal radiation of any consequence. Neither down nor and certainly not fleece are acceptable for cold weather use. But yes the thick the insulation the better.

“For the active person or traveller, the goal is to find the same warmth without all the bulk,” HeiQ said.

Whoever was speaking at “he-low-iq” does not know what “he” is talking about.

It went on to say that XReflex will allow outerwear, midlayers, sleeping bags and other products made from textiles to maintain the required level of warmth while reducing bulk by as much as 50%.

Now we know it was not a “he” but an “it”. “It” just created this chemical and already they “know” that it will reduce bulk by as much as 50 percent and still keep the warmth. Insanity prevails at “he-low-iq”.



The technology works by applying an ultra-thin reflective surface to the textile using a vapour deposition process, increasing thermal resistance while still allowing maximum breathability. By using one layer of XReflex, a saving of 25% in bulk can be expected, the company has said. With two layers, the bulk can be reduced by up to 50% while maintaining the same level of thermal resistance.

Years ago companies used this process to apply a powder to their fabrics and made the same claims. If it did not work years ago why would it work today, because “he-low-iq” claims. If it did work years ago it would be all over the place for all these years. Of course it did not work years ago and it will not work today.

HeiQ has also calculated that insulating a jacket using the new technology instead of down or fleece material will offer a saving in the environmental footprint of the garment; the new process will save six litres of water and 10 megajoules of energy, delivering a carbon footprint saving of 280 grammes of CO2 per garment. For context, 4.2 megajoules is the amount of energy required to boil ten litres of water.

Now you are seeing their real motivation, saving the environment.

Xefco, an Australian textile technology company that is a partner of the Royal Melbourne Institute of Technology and Deakin University, worked with HeiQ on this project.

They were probably watching looney tunes themselves.

In comments at the time of the launch, HeiQ’s newly appointed chief sales officer, Christian von Uthmann, said: “Warmth without bulk is the best of both worlds for the active consumer. This technology reduces insulation bulk to create thin, lightweight, breathable products, which in turn consumes fewer raw materials and makes for more sustainable products.”

Chris the “he-low-iq” chief sales officer; there is no warm without bulk when it comes to clothing, but since you spend your time watching looney tunes and never go outside you wouldn’t know that. Again the motivation is now sustainability.

I never cease to be amazed at the utter stupidity that comes out of companies associated with the textile industry. I think “he-low-iq” should apply their nonsense to the ptfe film and start selling it against goretex since it will be waterproof/breathable and the warmest thinnest material on the planet. One more company offering a useless product. the textile industry should have an award of that category.

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