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L.L.Bean Explores Blockchain Applications For Outerwear With LOOMIA Smart Textiles

Posted by SGB Media | Dec 22, 2017 | Apparel, Footwear, Outdoor, SGB Updates, Sportsman, Update | 0 |

L.L.Bean announced that it will be exploring the applications of blockchain technology with LOOMIA, a company that integrates smart fabric into apparel for brands.

I never heard the term blockchain technology so I looked it up. For those of you who also never heard the term see below.

What is Blockchain Technology? A Step-by-Step Guide For ...


By allowing digital information to be distributed but not copied, blockchain technology created the backbone of a new type of internet. Originally devised for the digital currency, Bitcoin, the tech community is now finding other potential uses for the technology.

I still do not know what it is and therefore why it is beneficial if it even is.

The companies will explore how data from LOOMIA-enabled L.L.Bean apparel can assess the extended use and performance of the outdoor retailer’s products, and provide valuable insight on the use rate of products returned under L.L.Bean’s 100% satisfaction guarantee.

If bean is going through the process of looking into what this company offers to help them with returns, the returns must be significant.

“Working with LOOMIA will enable L.L.Bean to continue it’s 106 year-old mission of utilizing the latest advancements and technologies to design durable, functionally innovative products that help to further folks’ enjoyment of the outdoors,” said Chad Leeder, L.L.Bean’s innovation specialist.

After 106 years you would think that bean would have a wealth of knowledge to draw from to make durable, functional products. As for innovation, they like the rest of their competitors haven’t a clue as to what the word “innovation” means.

This partnership will first be tested with L.L Bean’s outerwear products by incorporating LOOMIA Electronic Layer (LEL) into merchandise such as jackets and boots. The LEL, which is composed of a flexible circuitry, can heat, light, and sense, all while remaining washable, dryable, and discreet. L.L.Bean will research implementing LOOMIA’s circuitry to collect data from apparel including information around temperature, motion, and frequency of wear. Once this data is collected, consumers will be able to share it back with the brand for rewards via the LOOMIA TILE– a component that allows for the secure and anonymous transfer of data.

The LEL is “discreet”, is there something to hide? What is the outerwear garment going to tell them about temperature, motion and wear frequency? Will the garment tell them that the person wearing it is cold? What is the reward, a payoff? But don’t worry the information will be secure and anonymous, but why? All we are talking about is clothing.

Other use cases include the incorporation of LOOMIA’s heating elements into L.L.Bean signature products, such as enabling them to warm hikers’ toes or provide an extra layer of warmth on the coldest winter days. These solutions will present some of the first tech-enabled products to conquer the rigid and bulky design typically seen with other heating and sensing applications that have restricted wearable tech from advancing.

Heating elements to warm hikers toes or provide an extra layer of warmth on the coldest days; remarkable. I went to the LOOMIA web site and found that their staff of people are in their 30’s mostly and have as much knowledge of insulation as the whole of the rest of the outdoor industry combined which is zero!!! Then again the people at bean with whom they are conversing are of the same generation, so their knowledge is also zero!!!

Janett Liriano CEO of LOOMIA said, “L.L.Bean exemplifies quality and focused innovation, centered on functionality and user experience. We are thrilled to be working with this legacy brand as we develop TILE. LOOMIA is committed to delivering meaningful experiences to both brands and buyers and look forward to advancing that cause with L.L.Bean.”

LOOMIA’s technology centered on the human experience is building an economy where consumers and brands are aligned on making better products through analyzing consumer-generated data. These innovative data insights are secured through blockchain technology and are governed by the expressive consent of consumers to share their data in a mutually beneficial and seamless exchange.

When it comes to sharing data on products that successfully work as advertised, Wiggy’s is the leader in the outdoor industry. Those who use Wiggy’s products freely express themselves with their experiences to me and have no problem allowing me to publicize those experiences for which I am eternally grateful, for all to learn about.

Whatever they think they are doing will not end up with companies like bean making better products because in my opinion they haven’t a clue how to do it. It is like everyone passing the buck so no one knows who is responsible for whatever when whatever is made fails. But on the bright side they will then work on a new improved version for the following year.

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