primaloft?

REPRINTED FROM TEXTILE MAGAZINE WEEKLY NEWSLETTER

Keep in mind as you read this article written by the primaloft group is that every product they talk about is made from “chopped staple polyester fiber”. It is irrelevant what they say about their products’ ability to work, they all work if you want to call it that; the same. Which in my educated opinion their efficiency is about in the 45-degree F range. In past articles I have commented on each item discussed but, in this case, if I did, I would be repeating myself below each paragraph. You might want to wear chest wader when reading the article. Also, note that they are aware of the fact that continuous filament fiber does work and they have tried to get a product made in China unsuccessfully.

Primaloft Reaches New Heights With Ultrapeak™ And A Reinvigorated Innovation Pipeline, Including Six Next-Gen Insulations

October 31, 2025

LATHAM, N.Y.  — October 29, 2025 — Innovation takes its next great leap as PrimaLoft Inc., a provider of high-performance, sustainable insulation, today announced a major expansion of its product portfolio, introducing six new products designed to unlock new possibilities in outdoor apparel and accessories.

The cornerstone of the new suite is PrimaLoft® UltraPeak™, the pinnacle of performance insulation, delivering unrivaled warmth, elevated loft and soft feel, resulting in PrimaLoft’s highest-performing insulation to-date. As an innovation company, PrimaLoft also launched its inaugural textile-to-textile recycling technology platform, PrimaLoft ReRun™, further demonstrating that high-performance insulation and circularity can exist in harmony, without compromise.

Insulation experts since 1984, PrimaLoft has leveraged its decades of fiber know-how to develop PrimaLoft UltraPeak. This breakthrough insulation utilizes special architectural fibers to create a unique framework that more efficiently traps heat, resulting in PrimaLoft’s warmest insulation to-date.

In addition to offering unparalleled warmth, PrimaLoft UltraPeak features outstanding loft and resiliency, as well as a soft hand feel, for down-like performance. Staying true to its Relentlessly Responsible™ mission, PrimaLoft UltraPeak is made with 100 percent recycled content, and PrimaLoft P.U.R.E.™ manufacturing technology, which reduces carbon emissions during the production of insulation by 50 percent or greater, compared to traditional methods.

“The launch of six new product in 2025 is a direct result of the unprecedented momentum we’re experiencing at PrimaLoft, driven by our commitment to enabling outdoor enthusiasts to perform at their peak,” said Anne Cavassa, president and CEO of PrimaLoft. “PrimaLoft UltraPeak is the ultimate expression of this focus. A result of decades of expertise, it’s built to deliver top performance, shaped by our community’s needs, and driven by our commitment to protecting the outdoors.

With the goal to unleash the full potential of people, product and planet together in harmony, PrimaLoft continues to progress its Relentlessly Responsible™ mission with the launch of PrimaLoft ReRun. Designed to break the linear model of consumption, PrimaLoft ReRun transforms textile waste into high-performance, sustainable insulation. This new technology platform uses both mechanical and regenerative recycling processes to remake discarded textiles into PrimaLoft insulation.

The mechanical process uses reclaimed textile waste, shredding and blending with PrimaLoft fibers to create one-of-a-kind insulation products. The regenerative process breaks down discarded textiles at the molecular level, before remaking the material into insulation that matches PrimaLoft’s industry-leading performance standards. The ReRun platform is launching with two initial products: ThermoPlume® PrimaLoft ReRun and Silver PrimaLoft ReRun.

While PrimaLoft UltraPeak represents PrimaLoft’s warmest insulation to-date, and PrimaLoft ReRun introduces PrimaLoft’s first textile-to-textile recycling innovation, all six new products represent significant advancements in their respective categories:

• PrimaLoft® UltraPeak™: The pinnacle of performance insulation, delivering unrivaled warmth, elevated loft and a soft feel for all-day comfort.
• ThermoPlume® PrimaLoft® ReRun™: Leveraging a mechanical recycling process that combines shredded textile waste with PrimaLoft® fibers, ThermoPlume® PrimaLoft ReRun™ is a loose-fill insulation blend that results in a flattering, down-like silhouette for versatile styling. It’s composed of 100% recycled content, of which 30% is mechanically recycled, pre-consumer footwear uppers.
• Silver PrimaLoft® ReRun™: Made using a regenerative recycling process to provide uncompromised performance, Silver® PrimaLoft ReRun™ features soft, fine fibers that provide excellent thermal efficiency for lightweight warmth and versatility. It delivers performance on par with best-in-class insulation and is made with 100% recycled content, including 50% regeneratively recycled textiles.
• PrimaLoft® ThermaStretch™: With 30% more stretch than comparable insulations and a 98% recovery rate, PrimaLoft® ThermaStretch™ is designed to allow for superior freedom of movement. It enables a wider range of motion during activity, fueling performance throughout any outdoor activity.
• PrimaLoft® HeatSphere™: PrimaLoft® HeatSphere™ features a reflective layer sandwiched between two pieces of insulation. This layer reflects radiant body heat, providing superior warmth, while keeping the material lightweight.
• PrimaLoft® Rise Sleeping Bag™: Optimized for sleeping bags, PrimaLoft® Rise SB™ combines advanced loft and packability for comfortable rest and recovery.

Steeped in a rich history of innovation and trusted for performance, PrimaLoft products have become essential to the world’s leading outdoor brands and the people who rely on them to experience and protect the outdoors they love. PrimaLoft’s sharpened focus on breakthrough development signals the beginning of a new era of innovation.

Posted: October 31, 2025