THE BIG LIE

Ever since Gore made a fortune selling the greatest lie ever perpetrated on the textile industry with the non-existent waterproof breathable material composite large companies in the textile industry have worked diligently to actually create their own waterproof breathable composite. What follows is an explanation of such a product from Polartec that does not work any better than every composite since Goretex that has never worked.

There is a reality here, and that is every large company to include Polartec is perpetuating the “BIG LIE” that waterproof breathable exists. But they are doing this so they think they will have the financial success that Gore had.

Read on.

New fabric is a step forward in breathable weather protection, Polartec says

03/09/2025

Fabric developer Polartec has launched a new air permeable laminate fabric, AirCore. The new fabric has a recycled face and back and is 100% free from per- and polyfluoroalkyl substances (PFAS).

Polartec said a combination of air permeability and its nano-fibre membrane can keep wearers dry while maintaining windproof and water repellency functionality. Business manager for Polartec and senior vice-president at parent group Milliken & Company, Ramesh Kesh, said traditional waterproof-breathable membranes rely on moisture vapour diffusion. AirCore, though, uses “a highly engineered nanofibre membrane technology to enable controlled airflow”.

He said this construction actively pulls moisture and heat away from the body during intense aerobic activity. His colleague, Polartec’s director of product management, Karen Beattie, explained that this facilitates a continuous moisture vapour exchange, harnessing ambient airflow to deliver faster dry times, reduced clamminess and high levels of comfort, even during peak exertion.

Polartec has described AirCore as a lightweight material with a high level of stretch. It has calculated the fabric’s moisture vapour transmission rate at more than 25,000 grammes per square-metre per 24 hours. It has air permeability ranging from 0.4 to 1 cubic feet per minute.

“We are empowering people to embrace their most ambitious adventures,” Karen Beattie added. “This represents a bold step forward in breathable weather protection and is a concrete example of our commitment to creating performance fabrics that enable excellence while staying true to our values of environmental stewardship.” 

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Now that you have read what does not work may you reframe from buying one of the garments made by some company who was paid to make garments with this material.

The people Ramesh kesh and Karen Beattie have no knowledge of which they speak. Neither did Bobby Gore, and he is dead so he is no longer able to perpetuate the “BIG LIE” but these people are trying to do exactly that.