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and second place goes to who

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The New Ecodown Fibers Collection

PR Partner Press Release*

Posted by Andrea Delachi | Thermore Far East | July 3, 2020

Now from super puffy to ultra light

Thermore entered the free fiber market with a bang in 2018 with the original Ecodown® Fibers line- the industry finally had a free fiber product that offered softness and warmth- but with excellent durability.

This is a chopped staple fiberfill product so its durability is less than excellent as all chopped staple fiberfills are.

In 2019 Thermore added color to the mix, and the wide success lead to opening a new factory in Asia to keep up with demand. Moreover, in order to guarantee quality of the finished products, Thermore launched the Ecodown® Fibers Factory Audit System, with more than 200 vendors in Asia being audited as of today.

Since Thermore is doing all of this business in Asia that is terrific. I have never seen any advertising of their product on a jacket sold in America. Maybe they do not have any American companies buying jackets in Asia not buying from any of the 200 manufacturers they speak of. Since I get solicited by Asian manufacturers, I do not believe there are 200 of them anyway.

Thermore firmly believes that blow-in fibers represent the future of the insulation market, and using Thermore’s advanced technology and know-how will be the key for the success of this category.

They at Thermore can believe whatever they want, but when it comes to blown in fibers used in jackets or sleeping bags that is NOT the future of the insulation market. This has been tried probably 20 times starting in the late 60’s that I know of. Did not work then so it will not work today regardless of what they claim as “advanced technology”.

“It is now time to bring the free fiber platform to the next level”, says a Thermore spokesperson. “Thermore is the first global insulation company in the world to expand blown-in fibers into a full collection, to fulfill most of designers’ needs and even dreams.”

Notice that there is s “spokesperson” but never a named spokesperson. I now know why there is no person named, nobody would want to take credit for the dumb statement “to fulfill most of designer’ needs and even dreams”.

The new expanded offer now includes the revolutionary Ecodown® Fibers 2.0, a super puffy blown fiber product suitable for wider baffle widths (up to 20cm). It offers amazing loft and visuals that are unmatched in the industry – still, Thermore’s proprietary technology regulates the warmth and avoids over-heating, thus keeping users comfortable.

The “super fluffy fiber” can be blown into a wider baffle’s as down currently is and as other chopped staples fibers can be. The only thing amazing is their lack of knowledge that has preceded them. And of course, what would their insulation be without the ability to regulate warmth. Of course, their insulation will keep you from over-heating, because it will not keep in the garment or sleeping bag your heat so you become UNcomfotable.

On the opposite side of the spectrum, Thermore is launching the innovative Ecodown® Fibers Light, which delivers an extremely soft, yet ultra light free fiber insulation that is 20% warmer than comparable products. Ecodown® Fibers Light is also highly packable, which makes it ideal for people on the go.

“20 percent warmer than comparable products” is erroneous because all chopped staple products of equal weight are exactly the same when it comes to warmth retention.

And of course, all Ecodown® Fibers are designed to be resistant to clumping, and they are made of 100% recycled fibers from PET bottles.

When chopped staple fibers are quilted, they do not clump and making the fiber from plastic bottles is one of their “angles” for attempting to sell their product.

When you add it all up, Thermore is offering a full-force product line with 5 different free fibers items. This new Collection of Ecodown® Fibers products has evolved to meet the specific needs of various markets and offers something for everyone.

Thermore is no different than primaloft; they offer about 20 different names for the same product and here Thermore is offering 5 different names for the same product.

All of the companies that market a chopped staple fiberfill are always touting the wonders of how wonderful their products are but they all take a back seat to continuous filament fiberfill. They are so far back in the vehicle that they can’t be seen. So Thermore and primaloft can fight it out for second place.

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